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Privacy Policy

This Privacy Policy explains how Agnona S.r.l. – Società con socio unico (“Agnona”, “we”) collects and uses your personal data when you visit our website, interact with us online or in our physical retail stores, or purchase our products. This Privacy Policy is provided according to articles 13 and 14 of EU Regulation 2016/679 (“GDPR”). 

We invite you to read this policy carefully. It applies whether or not you make a purchase.

Our contact information

Agnona is the data controller of the processing activities described in this Privacy Policy. 

You may contact us at any time to ask questions about it or to exercise your rights by sending an email at this email address: privacy@agnona.com or by mail at the following address: 

Agnona S.r.l. 

Via Archimede 53, 

20129 Milan, Italy


What data we collect, for which purposes and under which legal basis

We collect different categories of personal data, depending on how you interact with us.

  1. Browsing data

When you visit our website, we collect technical information (e.g. IP address, device data, cookies) to ensure the website functions properly and, with your consent, for analytics and marketing purposes.

For details, please see our Cookie Policy 

This processing is based on the legitimate interest to provide a secure and enjoyable browsing experience and on consent with respect to non-essential cookies (art. 6(1)(f) and art. 6(1)(a) GDPR).

  1. Data you provide to us

You may share personal data such as name, contact details, including email and telephone number, country/city of residence, login credentials or other information when you:

  • contact us or request information;

  • register on the website;

  • interact with us in-store (including filling in forms via tablets);

  • log in through social media.

Please note that if you use social login, certain data will be shared with us by the relevant platform, according to your privacy settings on that platform.

We process the data you provide to us to respond to your requests and to provide you with our services. The legal basis is the execution of the contract (art. 6(1)(a) GDPR).

  1. Purchase-related data

When you purchase our products online or in-store, we process the data necessary to:

  • complete the transaction;

  • manage payment, delivery and returns;

  • provide pre- and post-sale assistance;

  • comply with legal and tax obligations.

This legal basis is the performance of a contract and, where required by law, for compliance with a legal obligation to which we are subject (art. 6(1)(b) and art. 6(1)(c) GDPR). We might also process personal data for our legal interest to defend our rights (art. 6(1)(f) GDPR).

  1. Marketing communications

With your explicit consent, we may use your contact details to send you:

  • updates on our collections;

  • invitations to events and fashion shows;

  • personalized communications related to the Agnona world.

The legal basis for these processing activities is consent (art. art. 6(1)(a) GDPR). You may withdraw your consent at any time by clicking on the “unsubscribe” bottom on our newsletters or by sending an email at the email address above. We will promptly address your request. 

  1. Profiling and preference analysis

With your explicit consent, we may analyse your purchases, preferences and interactions to:

  • better understand your tastes;

  • improve our products and services;

  • enhance customer experience;

  • carry out internal CRM, statistical and business intelligence analyses.

Profiling is carried out with automated systems, which operate according to predefined criteria and logical rules designed to:

  • group customers into broad, non-exclusive segments based on similar characteristics or behaviours (e.g. type of products purchased, frequency of interaction, interest in specific collections);

  • generate recommendations, content or insights that are more consistent with individual preferences;

  • support Agnona’s internal decision-making processes related to product development, merchandising and customer service.

Such automated processing does not produce legal effects concerning you and does not significantly affect you in a similar manner. In any case, profiling activities are carried out in a non-intrusive manner and are subject to human oversight. 

The legal basis for these processing activities is consent (art. art. 6(1)(a) GDPR). You may withdraw your consent to profiling at any time by sending an email at the email address above. We will promptly address your request. 

Is providing data mandatory?

  • Browsing data is regulated by the cookie policy. Only strictly necessary functional cookies will be applied unless consent is provided. If consent is not provided certain functionalities of the website may not work properly. 

  • Providing personal data for information requests, marketing or profiling is voluntary. However, without it we may not be able to respond, keep you updated or manage your preferences.

  • Providing data for purchases is necessary to complete the transaction and meet legal obligations.

Mandatory fields are clearly marked in our forms.

How we process your data

Your data is processed using technical and organizational measures designed to ensure security, confidentiality and integrity. 

While we adopt appropriate safeguards, no online transmission can be entirely risk-free. We therefore encourage you to use up-to-date security tools on your devices.

Who we share data with

Your data may be shared, where permitted by law, with:

  • authorized Agnona employees and consultants;

  • service providers supporting our IT, e-commerce and marketing activities;

  • payment providers, couriers and logistics partners;

The above recipients have been duly appointed according to articles 28 and 29 of the GDPR unless they are acting as data controller (i.e. couriers). In this instance please refer to their privacy policy. 

We might also share your data with public authorities or courts, where required by law.

We do not disclose your data unnecessarily.

International transfers

Personal data is transferred outside the EU only where adequate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, pursuant to articles from 44 to 50 GDPR.

For more information, contact us at privacy@agnona.com.

Data retention

  • Purchase data are retained up to 10 years, in accordance with the applicable statute of limitation set forth by law and except for special needs of defense in court that may require storage for a longer time.

  • Customer support requests are retained for the time necessary to manage the request.

  • Marketing and profiling data are retained up to 7 years, unless you withdraw consent earlier.

Cookie retention periods are detailed in the cookie policy.

Your rights

Under the GDPR, you have the right to:

  • access your data;

  • request rectification or erasure;

  • restrict or object to processing;

  • withdraw consent at any time;

  • receive your data in a portable format;

  • lodge a complaint with the competent supervisory authority in accordance with art. 77 of the GDPR.

To exercise your rights, please contact:  privacy@agnona.com.

Children

Our website is not intended for children under 13. We do not knowingly collect personal data from children. If this occurs, we will promptly delete such data. If you believe we might have any information from or about a child under 13, please contact us.

Privacy policy for California residents

This section applies only to California residents and supplements the information above, in accordance with the California Consumer Privacy Act (CCPA).

  • We do not sell personal data for monetary compensation. 

  • You may request access to your personal information twice in a 12-month period, regarding data collected during the preceding 12 months;

  • You may request deletion of your data subject to the exceptions provided by law;

  • You may opt out of certain data sharing via cookie settings.

Requests can be sent to: customercare@agnona.com or privacy@agnona.com. If you exercise your rights, we may require you to provide certain information to verify your identity (such as your name, email address, phone number and/or address). Exercising your rights will not result in discrimination.

Personal, family and household clients: California's "Shine the Light" law (Civil Code Section § 1798.83) permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to our email address above with "Request for California Privacy Information" in the subject line. You may make such a request up to once per calendar year. If applicable, we will provide you with a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the preceding calendar year, along with the third parties' names and addresses. Please note that all the rights granted by the GDPR remains not affected.

Last updated: 25/03/2026