Creative director — Simon Holloway

Simon Holloway is appointed Artistic Director of the brand, starting from the Fall Winter 2016. He is continuing to evolve the collections from a “product driven” to a “designer driven” approach, into a look that is at once feminine, pure and relaxed. Deeply chic.

With Simon Holloway’s deep respect and love for Italian quality and design, Agnona embraces its Italian heritage and culture of style that is uniquely Milanese.

Taking advantage of decades of fabric development and Italian couture technique as inspiration the collection will continue its evolution into a look that is at once feminine, pure and relaxed. Using lightweight and modern construction to craft clothes that are understated, desirable and deeply chic. A history of iconic double face tailoring is celebrated for its handmade technique and effortless wearability and chic.

Fabrics are forever noble but modernised with superior construction and stretch. Knitwear is deeply researched and executed as a modernist cocoon of subtle glamour. Colour is delicate and rich: a contrast between the beautiful classics and more subtle feminine shades.


From product to Brand

Stefano Pilati joins the Group as Creative Director for AGNONA, unveiling in September 2013 his first collection named “AGNONA collezione ZERO”. The designer gives his refined and luxuriousness interpretation. In May 2014, Alessandra Carra is named CEO of AGNONA.
She is strategically involved in developing the unique potential of AGNONA as one of the brands leading the luxury worldwide market.


Agnona joins the Ermenelgildo Zegna group

The Ermenegildo Zegna Group takes over full control of Agnona, giving it a new impetus, starting a collaboration with the most important talents and photographers such as David Sims and Patrick Demarchelier.

80’ 90’

Coats and jackets tailoring excellence

Agnona continues its textile and tailoring research, and takes the route to Oceania to bring the deluxe wool back to Italy. In 1994 Agnona started its collaboration with the Peruvian Societad de Criadores de Vicuña, to assure the preservation of the breed and received the exclusive rights of production and marketing together with two other members of the International Vicuna Consortium.


From precious fabric to prêt-à-porter

From the yarn to the fabric, from the fabric to the creation and production of fashion collections. Walter Albini is selected to design the Brand’s first


Agnona is a village. Agnona is a Brand

Agnona is born. Agnona took its name from a village at the foot of Monte Rosa.
The company was founded by Francesco Ilorini Mo, who started an adventure concerning thread, fabric, creation of fashion collections that became part of Italian history and culture.

A coat, a dress, heels and lipstick!

Agnona is a women’s luxury brand and a leading manufacturer of garments produced with the most exquisite fibers. The signature fabrics of the Maison are Cashmere, Alpaca and Vicuña.

Started as supplier of the finest fabrics to major international maison, Agnona wrote a chapter of the great book of fashion, actively contributing to the prestige of the haute couture during its golden era. Nowadays Agnona still represents the pinnacle of modern luxury daily-wear, hand crafted in Italy. This masterly skill is an integral and intrinsic part of the brand DNA and its heritage.

Agnona is synonymous with a timeless elegance that is understated and distinguished by an absolute attention to detail. Outwear has been the cornerstone since the beginning. Draped or fitted, the double yarn, such as Double Cashmere, characterizes the brand is both lightweight and warm.

The New Creative Director, Simon Holloway, embraces its Italian heritage and culture of style that is deeply chic.