With the Eternals collection, Simon Holloway - Agnona’s creative director, has rethought the urban classics, the must-haves of a modern-day wardrobe, created for a confident woman. Eternals is a ‘Capsule’ collection of essential sartorial pieces, expertly tailored and constructed in Italy with a focus on perfect details, wonderful quality and exquisite craftsmanship, that are synonymous with Agnona.
The pieces are seasonless, luxury basics that can be used any time and mixed with any other from a woman’s wardrobe, old and new: a slim coat, a blazer, a tailored jogging pants.
They perfectly blend style and functionality.
The colours chosen are the four pillars of classic wardrobe: Black, flannel grey, navy and camel. With a fifth shade, the impeccable rosewood, that reflect Agnona’s feminine heritage as the weaver of the finest fabrics.
“The Eternals wardrobe cuts through the clutter and noise of seasonal fashion and offers timeless and luxurious solutions with exquisite quality”. - SIMON HOLLOWAY
Seoul New Store
AGNONA opens a new store in Seoul After the opening of its store in Moscow last November, Agnona continues to expand its global presence with a new opening in Seoul. The brand partners with Galleria and opens its new monobrand store based on Creative Director Simon Holloway’s design concept. With its unique façade designed by Korean illustrator Suwa, the space’s premium materials and Agnona’s luxury fabrics, the new store perfectly conveys the exquisite craftsmanship and contemporary style of the Italian brand, which is recognised and appreciated worldwide for its high-quality garments and timeless elegance.
Agnona CEO Alessandra Carra said: “This new partnership is a huge step forward for the brand’s growth in one of the world’s key markets. Agnona holds a strong market position in Korea and Asia overall, boasting a strong presence in the country’s best multi-brand stores thanks to an ever-increasing demand from sophisticated customers who love the style and impeccable quality of our Made in Italy products. Galleria East is one of the most luxurious malls in the world that will undoubtedly enhance and add value to our brand and collections”.