“OUR ACTIONS TODAY WILL SHAPE OUR TOMORROW”
Milan, 27th March 2020 - “At Zegna we believe our actions today will shape our tomorrow. The pandemic we are all facing is a call for people around the world to take action. Each of us must do our part, in every way possible, to stop this global emergency”, says Gildo Zegna, CEO of Ermenegildo Zegna.
The Zegna family, together with the Group’s top management, have pledged personal donations to the Civil Protection in Italy totalling 3 million Euros. This donation is in support of the nurses, doctors, scientists and volunteers across Italy who have been working tirelessly to fight this epidemic.
The Zegna Group will also convert a part of its production facilities in Italy and Switzerland to the manufacturing of masks, that will provide critical supplies to both Zegna’s employees and to the wider needs in Italy and Switzerland.
The Zegna Group has also made a direct financial contribution to provide several hospitals with ventilators and masks.
Our thoughts are with all those affected by the coronavirus outbreak, and we join in the appeal to people in affected areas to stay at home and remain safe.
UNITED, WE WILL MAKE IT!
#iosonomilano - Vanity Fair
"I would say through all of this, keep calm and carry on. Carry on being this unique place that makes exquisite, innovative, luxurious dreams of the imagination. The Lanifici, the Doublistas, the Jersistas, the Maglifici, the Pellettieri, the Calzolai, the Gioiellieri...it’s vital for the future of Milan and the future of fashion. We need to think of the future... and make the world a more beautiful place." - Simon Holloway
Agnona opens a flagship boutique in Sylt
Agnona has expanded its retail network, opening a new flagship store on the island of Sylt, a sophisticated destination in the Frisian archipelago off the north coast of Germany.
The concept behind the boutique echoes that of the Agnona space in Berlin, where exquisite materials and fine fabrics convey the craftsmanship and modernity of the Italian brand, known around the globe for its unrivalled quality and timeless elegance. The new Agnona shop in Sylt will offer customers a unique experience, with welcoming, cosy spaces characterised by vintage-style furnishings in walnut trimmed by leather and bronze-tinted brass inserts.
Within the boutique, the Agnona women's collection will soon be joined by the men's line (starting in July), which was recently presented at Milan Fashion Week.
Agnona CEO Alessandra Carra noted: ‘We’ve been present in Germany since 2013, with a flagship boutique in Berlin, in addition to a detailed wholesale distribution network that gives us placement in sought-after points of sale and with key accounts. Sylt is an exclusive resort destination for a sophisticated, selective clientele that appreciates Made-in-Italy elegance and quality. I believe that this shop is a strategic step for our brand, both to highlight the importance of the German market and for the international appeal of its location’.
FALL WINTER 2020 BACKSTAGE
Backstage footage of the Agnona Fall Winter 2020 Fashion show taken my Martina Scorcucchi
AGNONA LAUNCHES MENSWEAR
'AGNONA MAKES MEN'S WEAR COME BACK' FEATURED EXCLUSIVELY ON WWD
MILAN — “Addressing the forgotten guy in fashion,” is the ultimate goal of Agnona creative director Simon Holloway, who is relaunching the brand’s men’s division. The label under the Ermenegildo Zegna Group is making a comeback to the men’s arena after a 20-year hiatus with the fall 2020 collection, which will make its debut on the catwalk of the Agnona women’s show in February in Milan.
“Agnona made men’s clothes for many years and then they stopped in 2000 apparently. However, it was really the Eighties and the Nineties were the heyday of the Agnona men’s wear,” said Holloway, who joined the brand in 2015, succeeding former creative director Stefano Pilati. “But looking back, what was interesting was that, much like in women’s wear, it was a collection based on jersey tailoring, knitwear, outerwear, not a tailored suiting collection. We are lucky to start from a place that feels very contemporary.”
According to Holloway, the company realized that there is space in the men’s market for a brand offering luxury collections injected with an effortless, laid- back and sort of timeless spirit. “There is plenty of stuff which is very traditional and there is plenty of wonderful things made by forward- thinking designers,” he said. “What’s missing is something that feels very masculine, luxurious and has a kind of casual sensibility without being streetwear. Something that you can feel that you are dressed properly. And whether you are wearing a pair of sneakers, or a pair of loafers, or a pair of more rugged boots, the clothes feel appropriate.”