"I would say through all of this, keep calm and carry on. Carry on being this unique place that makes exquisite, innovative, luxurious dreams of the imagination. The Lanifici, the Doublistas, the Jersistas, the Maglifici, the Pellettieri, the Calzolai, the Gioiellieri...it’s vital for the future of Milan and the future of fashion. We need to think of the future... and make the world a more beautiful place." - Simon Holloway