Five different women together for a special project with L’Officiel.
Agnona has chosen Five Italian Icons Laura Baldassari, Alberica Brivio Sforza, Greta Ferro, Valeria Golino, and Isabella poti that stand out in the Milanese panorama for their strong passion and commitment to their fields.
Agnona is proud to dress them and have them represent the brand with their chic and luxurious allure. ‘Agnona is a tail of inclusion and this project is built on a verity of women’, explains Alessandra Carra.‘The issue of female inclusion is perfect, the women represented are talents of different ages, social and cultural backgrounds. They all share a strong passion, great talent, and creative intelligence’. The result is a temporary exhibition under the banner of Italianesse ‘these women represent diagonal narration and they are themselves icons of a Italian positivity’, continues Carra. ‘They are women that interact with clothes. The idea was to give character and identity to the clothes, in a dialogue with those values that build the story of these extraordinary women.
Noble Fibers meet the visionary creativity of Carrie Oyama
Agnona and Garage Magazine in partnership with Creative Growth
Agnona celebrates the start of its new partnership with Creative Growth, a Californian non-profit based in Oakland, with a special project in London in collaboration with Garage Magazine.
Inspired by the artistic production of the community, AGNONA crafted a limited edition White Cashmere cover with an embroidery of an artwork by Carrie Oyama.
As Agnona’s Creative Director Simon Holloway explains, the starting point of this limited-edition project is White Cashmere, here used as a sensuous blank page on which Oyama’s linework was embroidered and later integrated with hand-cut découpage of silk fabrics like crepe-de-chine and chiffon. The result is a coveted accessory that honors both the pioneering mission of Creative Growth and the inimitable prowess of Agnona.
Agnona’s special project with Carrie Oyama and Creative Growth is the latest chapter in a story of discovery, empathy, and technical virtuosity.
Part of the proceeds from the sales of the White Cashmere cover will be donated to the Creative Growth Art Centre.
Agnona launches the 2.28 cashmere sneaker
In line with the contemporary tailoring spirit, the first knitted cashmere sneaker is born to complete the look of the Agnona woman suggesting dynamism and practicality.
The Sneaker is made with one of the most precious yarns, the 2.28, and is the result of the most accurate selection of the best fibers of the Capra Hircus Laniger from Alaska, where the strong temperature changes between day and night favor the development of a down from the exceptional thermoregulation capacity of the body, which protects the animal from low temperatures.
Cashmere fiber also has a substantial degree of hygroscopicity, which protects the body from humidity and allows perfect transpiration, maintaining a constant temperature.
The 2.28 sneaker, (2 / 28.000 is the yarn titration, that is the indicator used to measure its fineness) with long laces that wrap around the ankle is offered in three colors: mélange gray, antique pink and black.
Featuring Poppy Delevingne
Agnona x Bergdorf Goodman x Poppy Delevingne
With the Eternals collection, Simon Holloway - Agnona’s creative director, has rethought the urban classics, the must-haves of a modern-day wardrobe, created for a confident woman. Eternals is a ‘Capsule’ collection of essential sartorial pieces, expertly tailored and constructed in Italy with a focus on perfect details, wonderful quality and exquisite craftsmanship, that are synonymous with Agnona.
The pieces are seasonless, luxury basics that can be used any time and mixed with any other from a woman’s wardrobe, old and new: a slim coat, a blazer, a tailored jogging pants.
They perfectly blend style and functionality.
The colours chosen are the four pillars of classic wardrobe: Black, flannel grey, navy and camel. With a fifth shade, the impeccable rosewood, that reflect Agnona’s feminine heritage as the weaver of the finest fabrics.
“The Eternals wardrobe cuts through the clutter and noise of seasonal fashion and offers timeless and luxurious solutions with exquisite quality”. - SIMON HOLLOWAY
Seoul New Store
AGNONA opens a new store in Seoul After the opening of its store in Moscow last November, Agnona continues to expand its global presence with a new opening in Seoul. The brand partners with Galleria and opens its new monobrand store based on Creative Director Simon Holloway’s design concept. With its unique façade designed by Korean illustrator Suwa, the space’s premium materials and Agnona’s luxury fabrics, the new store perfectly conveys the exquisite craftsmanship and contemporary style of the Italian brand, which is recognised and appreciated worldwide for its high-quality garments and timeless elegance.
Agnona CEO Alessandra Carra said: “This new partnership is a huge step forward for the brand’s growth in one of the world’s key markets. Agnona holds a strong market position in Korea and Asia overall, boasting a strong presence in the country’s best multi-brand stores thanks to an ever-increasing demand from sophisticated customers who love the style and impeccable quality of our Made in Italy products. Galleria East is one of the most luxurious malls in the world that will undoubtedly enhance and add value to our brand and collections”.