AGNONA opens a new store in Seoul
Agnona continues to grow in Korea
After the opening of its store in Moscow last November, Agnona continues to expand its global presence with a new opening in Seoul. The brand partners with Galleria and opens its new monobrand store based on Creative Director Simon Holloway’s design concept. With its unique façade designed by Korean illustrator Suwa, the space’s premium materials and Agnona’s luxury fabrics, the new store perfectly conveys the exquisite craftsmanship and contemporary style of the Italian brand, which is recognised and appreciated worldwide for its high-quality garments and timeless elegance. The new FW 2019 fashion show collection will be on display, along with the exclusive Eternals Capsule Collection, which premiered in NYC last July. The latter was presented at Bergdorf and Goodman by actress, model and brand ambassador Poppy Delevingne, who is also the star of the new Eternals ad campaign, creatively directed by Venetia Scott.
Agnona CEO Alessandra Carra said: “This new partnership is a huge step forward for the brand’s growth in one of the world’s key markets. Agnona holds a strong market position in Korea and Asia overall, boasting a strong presence in the country’s best multi-brand stores thanks to an ever-increasing demand from sophisticated customers who love the style and impeccable quality of our Made in Italy products. Galleria East is one of the most luxurious malls in the world that will undoubtedly enhance and add value to our brand and collections”.